How to Write a Research Paper - 11497 Words

Writing the Research Paper Handbook and Style Guide English teachers from both Cranston High School East and Cranston High School West prepared this booklet for students learning the fundamentals of research paper writing. Much of the material was gleaned from sources listed on the acknowledgements page. The information chosen is considered suitable to fulfill the instructional needs of the teachers and to facilitate practical use by the students. 1. Topic Selection Topic selection will vary with the teacher or the course. If you are given a choice of topic, consider the following questions before choosing: a. Is the subject you are considering significant/relevant to the assignment? b. Does the subject interest you?†¦show more content†¦Thesis: Solving our environmental problems is more difficult than many environmentalists believe. A thesis statement is the main idea, not the title. It must be a complete sentence that explains in some detail about what you expect to write. Title: Social Security and Old Age Thesis: Continuing changes in the Social Security System make it almost impossible to plan intelligently for one s retirement. A thesis statement is narrow, rather than broad, so that it can be fully supported. Broad: The American steel industry has many problems. Narrow: The primary problem of the American steel industry is the lack of funds to renovate outdated plants and equipment. A thesis statement is specific rather than vague or general. Vague: Hemingway s war stories are very good. Specific: Hemingway s stories helped create a new prose style by employing extensive dialogue, shorter sentences, and strong language. A thesis statement has one main point rather than several main points. More than one point may be too difficult for the reader to understand and the writer to support. More than one main point: Stephen Hawking s physical disability has not prevented him from becoming a world-renowned physicist, and his book is the subject of a movie. One main point: Stephen Hawking s physical disability has not prevented him from becoming a world-renownedShow MoreRelatedHow to Write a Research Paper2885 Words   |  12 PagesHow To Write A Research Paper This guide covers research papers, and provides advice on forming a title for your research paper, how to plan your paper before you start, and filtering material for your research paper. What is a research paper? The terms research paper and term paper are frequently used interchangeably. However, the terms do not mean the same thing. Term paper was used in the past exclusively to refer to the project (indeed research based) that was due at the end of a term,Read MoreHow To Write A Good Research Paper1057 Words   |  5 PagesA Research Paper is a type of academic writing that needs more theoretical, significant and methodical level of question. Although a research paper is a kind of term paper, some term papers don’t require academic research. Not all research papers can be considered as term papers. An objective of writing a research paper is to allow people to read the work selectively. In order to make an impression over the reader, in other words to make a paper readable following some points should be noted: ï‚ §Read More8 Steps in How to Write a Research Paper1118 Words   |  5 PagesHere are 8 steps in how to research a research paper. These 8 steps are easy to follow and will increase your accuracy in researching your paper. These steps are a helping tool for any college or high school student with a long or short paper. Like any other writing project, research writing is a process involving a number of steps. Although you may be overwhelmed at first by the large scope of a research paper, if you break the task into smaller tasks, you ll find yourself able to complete evenRead More 8 Steps In How To Write A Research Paper1102 Words   |  5 Pages Here are 8 steps in how to research a research paper. These 8 steps are easy to follow and will increase your accuracy in researching your paper. These steps are a helping tool for any college or high school student with a long or short paper. Like any other writing project, research writing is a process involving a number of steps. Although you may be overwhelmed at first by the large scope of a research paper, if you break the task into smaller tasks, youll find yourself able to complete evenRead MoreMy Reflection Of Writing1579 Words   |  7 Pagesand a research paper. As I wrote these essays I learned what they were, why they are written, and why people use these to obtain information. Throughout this course I enjoyed writing the essays and learning new things from what I was writing about. Although some were not easy I still took my time and made sure they were perfect in my eyes. While taking this class I learned a new perspective of writing these specific papers that I did n ot previously learn in high school. The first college paper I’veRead MoreReflective Letter : Reflective Essay807 Words   |  4 Pages Review essay reflective letter The research essay is one of the hardest essays I have to write this semester, the difficult part is to generate ideas and factual information to support our ideas. Over the pass week we have been working on the review essay as a team together and I got to say the essay are much harder than I thought it would be. We able to pick our own subject and write about it. The main goal is to inform the reader to take a look further at the subject using non-bias, scholarlyRead MoreEssay on Learning Writing Techniques1148 Words   |  5 Pagestechniques. While all of the different types of papers were difficult to write, I believe that my writing skills have improved. However, I did not understand all of the assignments, but I did try to do my best on all of them. I should have used more transitional words. It is true that I have not had very much writing experience and the writing process is difficult for me. Sometimes, I do admit, it takes days to complete one assignment. I also have to wr ite an essay several times before it sounds rightRead MoreUsing Biking And Bicycles By Sam Shupe897 Words   |  4 Pages Writing as subject and as a skill is difficult to practice and hard to learn if you are anything like me. Particularly, it is hard to sit down and just write without interruption, especially if it does not come naturally to you. Mix the natural predisposition to not be a writer and difficulty dealing with procrastination, you get a student such as myself who ends up enjoying writing even less the more it is performed. However, the task of becoming a better writer and enjoying the process to yourRead MoreReflective Essay on Writing Techniques I Have Learned726 Words   |  3 PagesOver the past few months, I have learned several different writing techniques. While all of the different types of papers were difficult to write, I believe that my writing skills have improved. In fact, I did not understand all of the assignments, but I did try to do my best on all of them. While I should have used more transitional words in between sentences and paragraphs, I feel that I learned a great deal. It is true that I have not had very much writing experience and the writing process isRead MoreCollege English Changes People867 Words   |  4 Pagesrules for every thing we write. This is one downfall for high school English. We have to order our papers in a specific sequence while writing about a topic that is chosen for us. This English composition class changed all of that. We were able to write about anything that related to the given type of essay, which greatly improved our ability to fully immerse ourselves into every paper. This greatly affected my writing thoughts about writing; they changed from hating to write for school to actually

Bayard Rustin And The Civil Rights Movement - 1338 Words

Bayard Rustin was one of the most influential organizers and also key members of the civil rights movement. A gay man and once a member of the communist party, Rustin went on to play a significant role in fighting for the rights of African Americans and later on the gay community in the United States. Mostly working behind the scenes, he was able to mold the movement into a symbol of non-violent resistance in the United States and even the world over. He was also an influential figure who sculpted Martin Luther King Jr, who previously had bodyguards for his family and also carried a personal hand gun, to a fundamental understanding of non-violence (Kates and Singer). Throughout his career in the civil rights movement, Bayard Rustin had to†¦show more content†¦These events were a great influence on him and can be said to have contributed to his interest in campaigns against the racially discriminatory Jim Crow laws during his teenage years and the civil rights as well as LGBT rights later on in life. It is in high school, where he excelled in academia as well as sports, where Rustin first protested against racial segregation by refusing to sit on a balcony that was reserved for blacks only in the local movie theater. He also organized fellow athletes in his high school to protest segregated accommodation when they were in out of town trips. As a young man, Rustin attended Cheyney State Teachers College but later dropped out and went to live with his aunt in Harlem where the Young Communist League (YCL) was active in fighting against the Jim Crow laws (Robinson 1132). His fiery personality and strong speaking skills saw him easily ascend to a leadership position where he played an influential role in organizing protests and movements calling for desegregation. Quaker values such as absolute pacifism and a strong belief in equal rights for allShow MoreRelatedThe American Civil Rights Movement1519 Words   |  7 PagesAmerican Civil Rights Movement is personified through several p rominent personalities. These figures exhibited strong character throughout their careers in activism that revolutionized the ideals and opportunities of the 20th century, standing as precedents for courage and perseverance in the face of widespread systemic oppression. However, not all of these figures received the acknowledgment and acceptance that their legacy deserved. One such figure was Bayard Rustin, a lifelong Civil Rights activistRead MoreBayard Rustin was a nonviolent activist who advocated for societal change during his life that1800 Words   |  8 Pages Bayard Rustin was a nonviolent activist who advocated for societal change during his life that spanned over 75 years from 1912 until 1987. While history primarily knows Rustin as a leader in the African American civil rights movement, Rustin was prominently involved in pacifist movements against war and militarization. While he took many roles throughout his 75 year life, history best know him as the chief organizer for the 1963 March on Washington for Jobs and Freedom––one of the largest protestsRead MoreInformative Speech: The Congress of Racial Equality Essay1011 Words   |  5 Pages The Congress of Racial Equality or CORE is a U.S. civil rights organization that played an essential role in the Civil Rights Movement of the 20th century. Membership in CORE is stated to be open to anyone who believes that all people are created equal and is willing to work towards the ultimate goal of true equality throughout the world. It is officially classified as a philanthropic omnibus human rights organization. Foundation of CORE:  · by a group of students inRead MoreMartin Luther King Essay1440 Words   |  6 Pagesof the Civil Rights Movement? Martin Luther King was an African-American Civil Rights activist, whose aim was to obtain equality between the races. He believed that this was best done using non-violence (inspired by Gandhi), and so he preached peace. Although he is widely recognised as the main face of the Civil Rights Movement, there were others who contributed in a crucial fashion to the progression of this movement. Rosa Parks, for example, ignited the match which set off the Civil Rights MovementRead MoreThe Ballot Or The Bullet By Malcolm X1151 Words   |  5 PagesBlack Nationalist, Muslim minister and a human rights activist, was executed by men from the Black Muslim Movement cult that he had recently left for good. An analysis of Malcolm X’s earlier debate with Bayard Rustin (1962) in comparison to his later speech â€Å"The Ballot or the Bullet† (1964) acknowledges his idol worship of Elijah Muhammad in the Black Muslim Movement and documents his transformation into an enlightened and op en-minded Civil Rights Leader before his tragic assassination. The speechesRead MoreAfrican Americans And The Civil Rights Movement1260 Words   |  6 PagesIt was an era where blacks couldn’t have the same rights as a white individual. African American were treated with hate and anger. The Civil Rights Movement is embodied in dramatic recorded speeches. Speeches like â€Å"I have A Dream†, the â€Å"Black Revolution†, and â€Å"Black Power’ and Coalition Politics. These speeches were written by great leaders. Martin Luther King Jr, Malcolm X, and Bayard Rusting were just some of the wise leaders of the Civil Rights. However, these influential leaders had a differentRead MoreA Philip Randolph1711 Words   |  7 Pagesand Elizabeth Randolph gave birth to their second son, Asa Philip Randolph. James worked as a tailor and minister, while Elizabeth worked as a seamstress. Both of his parents were supporters of equality for African Americans as well as ge neral human rights. Being black during that era meant having to live through difficult circumstances while striving to survive. Through the guidance and nurture from his parents, Asa inherited his compassion and drive towards racial inequality. In 1891, the Randolph’sRead MoreThe Struggle For African American Liberation1242 Words   |  5 PagesFreedom Rides. The first time Stokely encountered Malcolm X in person was during an event at Howard University in 1961, where Malcolm and Bayard Rustin discussed their diverging ideas on the nature and the objectives of African American liberation. Though Carmichael, who like many other students was excited to hear Malcolm speak at the event, thought that Bayard Rustin would easily outperform Malcolm. To their surprise, the latter one’s rhetorical eloquence and repartee proved to be more persuasive. NeverthelessRead MoreThe Civil Rights Movement : The New York Times Newspaper Company1678 Words   |  7 PagesIn 1960 the Civil Rights Movement was beginning to gain a lot strength. Many civil rights leaders put a full-page ad in the New York Times newspaper company. The ad was to raise money to help civil rights leaders, including Martin Luther King, Jr. There were sixty popular Americans who signed it. The ad put in the paper was describing how â€Å" an unprecedented wave of terror† was rising with police actions against peaceful demonstrators in Montgomery, Alabama. The ad was mostly accurate, but a few ofRead MoreCharacter Analysis : The Eyes Of People With Grand Eminence 1798 Words   |  8 Pageshim to immense success that he whole-heartedly had deserved (125). Another example of how if longer developed character translates into success Is through the story of A. Phillip Randolph. Randolph was a leader in the African American Civil Rights and Labor Movements throughout the 19th century. Throughout his early life he learned two key virtues from his parents: Character is more important than skin color and education is the most important thing in helping to develop this character. The way he

Essay about Recurring Themes in 19th Century Russian...

Just to the east of riotous, industrialising Western Europe sat Imperial Russia, pendent between tradition and modernity, a vast empire of duality. As if trying to vent her frustrations, 19th century Russia produced a selection of historys finest writers; each writer packing their work with themes of duplicity, hope, and heavy social criticism. Duality was the cardinal theme for Imperial Russia. 19th century Russia was a peasant-filled, agrarian empire rushed through the gawky adolescence of industrialisation. The serfs were only freed in 1861, and by 1900 around 2.3 million Russians worked inside factories: in a century, Russia had moved from a feudal system of serfdom to the shores of modernity. A theme of duplicity was carried†¦show more content†¦Svidrigailov has a propensity for vulgarity (#171;...#1080; #1086;#1089;#1086;#1073;#1077;#1085;#1085;#1086;, #1077;#1089;#1083;#1080; #1082; #1090;#1086;#1084;#1091; #1080; #1085;#1072;#1090;#1091;#1088;#1072;#1083;#1100;#1085;#1086; #1089;#1082;#1083;#1086;#1085;#1085;#1086;#1089;#1090;#1100; #1080;#1084;#1077;#1077;#1096;#1100;...#187;), a philosophical devotion, all-conquering devotion to rationalism (even when he rapes Dounia, Svidrigailov remains rational and emotionless to the end: #171;#1044;#1072; #1080; #1085;#1077; #1087;#1086;#1074;#1077;#1088;#1080;#1090; #1074;#1072;#1084; #1085;#1080;#1082;#1090;#1086;...#1090;#1072;#1082; #1095;#1090;#1086;, #1077;#1089;#1083;#1080; #1076;#1072;#1078;#1077; #1080; #1073;#1088;#1072;#1090;#1086;#1084; #1087;#1086;#1078;#1077;#1088;#1090;#1074;#1091;#1077;#1090;#1077;, #1090;#1086; #1080; #1090;#1091;#1090; #1085;#1080;#1095;#1077;#1075;#1086; #1085;#1077; #1076;#1086;#1082;#1072;#1078;#1077;#1090;#1077;: #1085;#1072;#1089;#1080;#1083;#1080;#1077; #1086;#1095;#1077;#1085;#1100; #1090;#1088;#1091;#1076;#1085;#1086; #1076;#1086;#1082;#1072;#1079;#1072;#1090;#1100;,Show MoreRelatedAnalysis of Leo Tolstoy and His Work How Much Land Does a Man Need?2543 Words   |  11 PagesHow Much Land Does A Man Need?, by Leo Tolstoy was influenced by his life and times. Leo Tolstoy encountered many things throughout his life that influenced his works. His life itself influenced him, along with poverty, greed and peasant days in 19th century Russia. br brTolstoys eventful life impacted his works. Leo Nikolayevich Tolstoy was born into a family of aristocratic landowners in 1828 at the family estate at Yasnaya Polyana, a place south of Moscow. His parents died in the 1930s whenRead MoreA Marxist View Of Crime And Punishment. Dostoevsky’S Crime1881 Words   |  8 PagesPunishment has a recurring Marxist theme where Raskolnikov becomes a proletarian leader driven by the famous idea of Nietzschean, ubermensch ideology. Although, in comparison to Nietzsche’s major philosophy of a Napoleonic will to rule, Dostoevsky reforms his characters with Christian forgiveness. This essay is showing the analyzation of Crime and Punishment as if it were a Marxist piece of literature that shows the exclusion of the lower class in Saint Petersburg, Russia in the 19th century. ThroughoutRead MoreEssay on Like water for chocolate6961 Words   |  28 Pagesmiddle of the 19th century (when scientific objectivity became â€Å"vogue†), the influence of many social forces caused aesthetic taste to change from romantic idealism to realism. Many writers felt that romantics—with their focus on the spiritual, the abstract, and the ideal—were being dishonest about life as it really was. The realists felt they had an ethical responsibility to be honest. To show life as it should be in order to show life â€Å"as it is,† the body of realist literature tends to eschewRead MoreVictorian Novel9605 Words   |  39 Pagesnineteenth century. However, if there is one transcending aspect to Victorian England life and society, that aspect is change. Nearly every institution of society was affected by rapid and unforeseeable changes.  As some writers greeted them with fear and others embraced the progress, this essay will guide a reader through an important era in English literary history and introduce with the voices that influenced its shape and development. It was the novel that was the leading form of literature in theRead MoreScientific Management2246 Words   |  9 Pagesprecise procedures developed after careful study of an individual at work. Its application is contingent on a high level of managerial control over employee work practices. Taylorism is a variation on the theme of efficiency; it is a late 19th and early 20th century instance of the larger recurring theme in human life of increasing efficiency, decreasing waste, and using empirical methods to decide what matters, rather than uncritically accepting pre-existing ideas of what matters. Thus it is a chapterRead MorePostmodernism and the Simpsons10775 Words   |  44 PagesAlthough postmodernism is a notoriously difficult term to generalize, there are several common features which can be said to characterize postmodern art forms. Intertextuality is a prominent aspect in many postmodern art forms, in which works of art or literature frequently refer to each other through parody or pastiche. In the case of parody, a work is imitated with playful satire, whereas pastiche openly imitates a work in order to make use of its original style. Self-reflexivity also characterizes manyRead MoreLeadership Development Model Of Bass And Avolio9476 Words   |  38 PagesCH APTER TWO LITERATURE REVIEW 2.0 INTRODUCTION Hayward (2005) pointed out that the studies on leadership have been ongoing as far back as early 1900. This is prompted by the fact that man has always sought to answer what is it about a leader that distinguishes him or her from another leader, what it is about an individual that makes him or her a leader, why do some leaders fail and why do some other leaders excel etc. In attempt to provide answers to these questions, several leadership theories andRead MoreAn Analysis of H.G. Wells’ Short Stories â€Å"Mr Skelmersdale in Fairyland†, â€Å"the Door in the Wall† and â€Å"a Dream of Armageddon†14742 Words   |  59 Pagesthey are? What if the dreams were something more? What if we could realise those dreams and go into them? As a writer of the late 19th, early 20th century, Herbert George Wells (1866-1946) was immensely productive, and published a multitude of short stories, novels and scientific as well as political essays. Unlike many authors of his t ime, Wells did not keep to one theme but produced stories of different genres. He wrote fairy tales, science fiction, fantasy novels and realistic novels, and some timesRead MoreOrganisational Theory230255 Words   |  922 Pagesscholars and students of organization theory. Henk W. Volberda, Chair of the Department of Strategic Management Business Environment and Vice-Dean of the RSM Erasmus University, Netherlands At last, a text that brings organization theory into the 21st century! This is the first organization theory textbook to provide full and informed coverage of a range of contemporary developments in the field. Notably, it includes diverse contributions to organization theory made by critical management studies. It reallyRead MoreCase Study148348 Words   |  594 Pagesinform class discussion on the issues. A ‘case based’ course uses a series of case studies as the backbone of the course. Classes then focus on the issues raised by the cases. Here it makes s ense to choose the cases to focus on particular issues or themes. The case version of the book provides an extensive choice of cases that can be used for this purpose. It should then be expected that students a) do recommended pre- reading from the text and b) apply that reading to their preparation of the cases

The Negative Influence of Media on Young Women - 1531 Words

In today’s society as teenage girls and young females, in particular age 16-24 are more influenced by media, i.e. magazines, internet adverts, TV, music videos, etc., many of them wish having the models’ features and then they aim towards conforming to the society’s perception of beauty. Trying to achieve a ‘mirror-image’ of what media portrays as beautiful is a goal hard to obtain, as it can lead many young females to adopt eating disorders, as well as low self-esteem. Due to these factors, I have decided to conduct a mini-research project. The project will analyse the impact of media images on the body image of young girls age 16-24. In this essay, I will provide a literature review, to either challenge or agree with the findings from my own research. I will also include the methods that I used to conduct my research, but also talk about their limitations and strengths. After talking about the methods, I will discuss the findings from the resear ch I conducted. Lastly, I will write a brief conclusion, to summarise the research. LITERATURE REVIEW Park (2005) noted that women’s body sizes portrayed in mass media has been getting smaller. Harrison (2000) suggested that there are specific messages related with body images in mass media; media personalities are often seen as the personification of success. Their body are often linked with their success, while actresses and models who do not conform to the ‘ideal beauty’ (i.e. perfect body weight, perfect skin and hair), areShow MoreRelatedThe Medias Influence on Adolescent Women1392 Words   |  6 PagesEvery day adolescent women are being influenced and affected by the media. The media includes anything from magazines, television shows, billboards, radio advertisements, commercials, newspapers and more. Through the media, women are being exposed to all forms of advertisements, including images that display misleading figures of women. These advertisements do not feature women with large hips, wide shoulders, lengthy arms or fuller figures. Instead, the women found on the front pages of magazinesRead MoreSocial Media Allows People To Share Pictures And I deas1057 Words   |  5 PagesSocial media allows people to share pictures and ideas with others across the world. Women and girls can use social media to earn approval for their appearance and compare themselves to others. Women during this time period that are so heavily impacted by the media can link their self-worth to their looks. I used scholarly articles all relating to how social media affects body image to decide what my view point was. After research, we can conclude that social media has a negative effect on a woman’sRead More Enjoyment of Being a Girl: Overcoming Industry Standards Essay1489 Words   |  6 Pages Many women in today’s world experience these same feelings each time they come in contact with some type of media. The media has always used women as a way to sell products or used them as propaganda, but how far is too far? The media is a large source of entertainment for women of today. Women spend the majority of their time looking at magazine s for latest fashions or trends. These media sources all share one subject: negative images of women. These places all share one thing; negative imagesRead MorePerception of Women in the Media1006 Words   |  5 Pageslooked. In this paper we shall examine how language in media has influenced the perception of women in different aspects of their life. It has influenced young women writers and intellects both positively and negative, but both have led to their development either directly or indirectly. Areas to be covered include the political, social dimensions. The discussion will feature how language as an art and artifact is related to perception of women in media. Its impact on personal development as writers andRead MoreSocial Media s Effect On A Young Woman s Body Image1298 Words   |  6 PagesMedia’s Effect on a Young Woman’s Body Image Social media has become a pastime that consumes hours and hours of so many lives today. Most all women have been impacted in some kind of way by Facebook, Snapchat, Instagram and Twitter because they are using it on a daily basis. Some of these women do not even realize how much they have been negatively impacted by using social media. People see information posted that they would not have known if it were not for social media. Sometimes it isRead MoreThe Impact Of Advertising On Women And Showing The Negative Prospects Of Society1465 Words   |  6 Pagesgame forever. Many good things came from this like the fact that advertising has made it much easier for companies to reach larger audience but it has encouraged many unethical behaviors from the media. One major example of this negative effect is objectification of men and women and showing the negative prospects of society. I looked at two articles that talk about how a specific gender is being attacked by advertisers. The articles are â€Å"Adversities: Men Are Not Idiots† by Glenn Sacks and â€Å"Out ofRead MoreSocial Media And Its Impact On Society1224 Words   |  5 Pages Social media is a variety of platforms provided to the public as a medium for expression and communication. Seemingly, social media could be viewed as a positive contribution to society, but one must consider the underlying effects of society. Many of us don’t take into account the role that social media plays in the way we perceive things, think, and live our lives. Social media plays a critical part in societal norms. â€Å"Social norms are rules of conduct that governs interactions among individualsRead More The Medias Influence on Eating Disorders Essay example1100 Words   |  5 PagesThe Medias Influence on Eating Disorders The National Eating Disorders Association states that eating disorders are conditions that arise from factors including physical, psychological, interpersonal, and social issues. Media images help define cultural definitions of beauty and attractiveness and are often acknowledged as one of the factors that contribute to the rise of eating disorders (NEDA). The National Eating Disorders Associations website, The Effect of the Media on Body SatisfactionRead MoreNegative Influence of Advertising1524 Words   |  7 PagesNegative influence of advertising on society Advertising by definition is a paid form of  communication  intended to  persuade  an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. We are taken  into what the advertisers exactly want us to do - buy their products. Advertisements in themselves are not bad. They do perform an important  role in the society and that is the promotion of products and services  so that people will become aware ofRead MoreMedia s Influence On Society1293 Words   |  6 PagesMedia is a major contributor of how social groups are perceived in today’s society. Mediais around us every day almost all day, and it constantly sends messages about the world’s environment. There are many indicators shown pertaining to how media really affects society. One of the most prominent explanations of those questions is the way media influences stereotypes. There has been previous research linking media sources and biased attitudes. This research paper explores articles supporting media

Who Moved My Cheese by Spencer Johnson free essay sample

An analysis of the self-help book Who Moved My Cheese by Spencer Johnson. This paper examines the book Who Moved My Cheese by Spencer Johnson, which uses the metaphor of mice in a maze to discuss ways of handling change. The author writes that the book focuses on how people can get where and what they want simply by changing their perspective and their approach. The paper explains that the books teaches self-actualization and is critical of the simplicity of the metaphor of mice and cheese to demonstrate how to handle the struggle with change in our society. The story revolves around two mice, Sniff and Scurry, and two littlepeople, Hem and Haw. They live in a maze and spend their time running around, looking for, finding, and eating Cheese. Cheese, as is stated in the foreword by Kenneth Blanchard, is a metaphor for what we want to have in life , such as a job, a relationship, money, a big house, or an insulting yet best selling business book. We will write a custom essay sample on Who Moved My Cheese by Spencer Johnson or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Within the 94 pages of this self-help book is found an approximate 45-minute serving of information aimed at helping us to insert change in our lives.

Evaluate Marketing of Tactics Supermarket ALDI †Free Samples

Question: Discuss about the Evaluate Marketing Tactics Supermarket ALDI. Answer: Introduction Marketing strategies used by all the retailers to grow in the industry. ALDI is one of the leading retailers spreading all over the World. The management and the director make business plan and strategies and these helps the companies to become successful and also to establish and improve or increase the profit from the business. The main intension in this report is to analyze how ALDI gained the largest position in the industry as a retailer in the International Business market. Originally the supermarket store was founded by the brothers Karl and Albreht.They had their headquarters in Essen and thus have more than 8000 stores Worldwide. The marketing objective of ALDI is to provide high quality products to the entire customer. Thus ALDI ensures to sell those products to the consumers which they regularly need with a low cost. (Armstrong et al,.2014) Marketing environment In the marketing environment of ALDI, it is seen that there are five things price, product, place, promotion and the people which is important for marketing. The most important element in the strategies made for marketing the product is the price of the product and the position and placement of those products in the market place. Advertising also plays a vital in the promotion of all the products in that supermarket. The pricing of product sold in the supermarket ALDI is done by the management and they decide it taking into consideration the market and the place where it is sold, the price of those products is based on competitor pricing. This strategy helps the company to sell product at a reasonable price thereby helping the company to attract more and more consumers towards their brand (Arnold,2016). Description for target group or target customer for ALDI Most of the companies are aware that customer is the king of the market which has eventually changed the perception that was earlier customer will accept whatever he is given, this change helped to changed the mindset which led to the opening up and usage of the word P which is called the promotion. Their strategies for promotion helped the company to achieve goals. Promotion is a huge term and it is linked with advertising. The target group is the consumer preferences for need of regular need of product (Brown Dant, 2014). Targeting strategy The target market for the supermarket ALDI is the lower income earners who do not have huge earnings. They target on selling their products in the rural place. ALDI gives the best value for the products and for their groceries so that they are able to gain the feedback of the new customers. ALDI focuses on both the market, the primary target market which includes the people who will directly buy the product or service of the company (Steenkamp, 2017). Another market is the secondary target market which means that the customers have the potential to buy now or in the near future or to tell someone else to buy. The focus is on the customers who want to buy their everyday requirement for the products under one roof. The primary market is someone who buys the products and they get the greatest revenue from the primary market. The secondary market is the buyers who are buying the products at a higher rate. ALDI is spread over in more than 8000 stores for their local nature of their business; this will help in getting a unique and exceptional position which helps the company to get economic vitality in the remote communities all around the world (Chernev, 2015). Type of segmentation The demographic variables for the Companies are the income, education, and marital status and the gender, age, and stages of life which will help the company to be able to understand how a consumer influences the decisions of purchase. In order to help in the determination of psychographic segmentation, ALDI is focused on serving high quality products at a low cost. ALDI is focused on selling all the grocery products to the consumers. Thus this helps the consumers to meet their day to day requirement (Metzger, 2014). Positioning of the Product Positioning means that the position of the product in the market and its stands or where the brand ALDI positions their brand and comparing them with their competitors in the market and their perception in the consumers mind. ALDI was founded by the brothers who have made a strong position in the market and have a brand value (Mehta Dixit, 2016). Factors involved in positioning the product Price: The price is a important factor and the shares of ALDI is sold and have a high price. In order to be dominant, the company ALDI has set a low price. The price strategy is important so that the company is able to attract the consumers. The greatest disadvantage in having a low price is that the competitors also reduces the price thereby there is a advantage in the reduction of price (Moriarty et al,.2014). Packaging: It is quite different from other brands as they move their product not by placing individual items, but they place stock by hand build forklift which is a effective way for transportation. Promotion: Promotion is achieving awareness in the products, which they are trying to achieve in the World. This promotion mix comprises of special offers which is used to promote liquor production. Differentiating: The symbol of the brand is very important for the sales of the product in the supermarket (Ododo, Mulholland Turner, 2015). Marketing tactics Analysis from Porters Five Forces: Porters five forces are used so that the companies remain competitive in the market. In this retail market, the competition is high and there are low threats to entrants and this means that the companies have difficulty in entering the market (Steenkamp, 2017). Product Differentiation Strategy: Through the strategy of differentiation, it is helpful for the company is able to stand out so that it is able to be creating something new for the products of the same type of category. ALDI will be advertising and making marketing strategy, this helps the leader to be different in the different retail companies (Wrigley Lowe, 2014). Conclusion In order to include the marketing plan which a simple and plain document .It involves a lot of documents where there is information and research and the skills and effort. Hus in order to conclude all the companies which is able stand in the market, the companies make different business and market and product so that there is product development and price setting, promotional efforts, and distribution matters. In order to make efforts in developing the business plan and thus there is growth in the business.ALDI makes the marketing plan which helps the business to grow. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Arnold, V. (2016). The development of an international marketing strategy for ZEVIA on the Soft-Drink market in Germany. Brown, J. R., Dant, R. P. (2014). The role of e-commerce in multi-channel marketing strategy. InHandbook of Strategic E-Business Management(pp. 467-487). Springer Berlin Heidelberg. Chernev, A. (2015).The marketing plan handbook. Cerebellum Press. Leon, E., Marriaga, D. (2016). 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